Mads Nørgaard Copenhagen
E-commerce
UX Research & Strategy
Digital Design
Art Direction
Mads Nørgaard Copenhagen needed both a UX and UI update to their e-commerce site. The brand is a Danish design legacy, and wanted to streamline their collection of sub-brands into one cohesive universe and experience. The project involved a data-analysis to determine the conversion rate and other factors, which could be improved. The client also wished for a fresh design update, which is following a digital first framework.
See the site live here.
After an extensive data analysis and UX review of the current Mads Nørgaard site, I found that there were several factors which could hugely improve conversion rates - these are the main areas for improvement of the user experience and design:
Addition of a favourite function
Addition of a size guide
Addition of a customer account for tracking of orders
Re-design of the PDP & PLP
Navigation overhaul
Interweaving storytelling and product
New category- and filtering system
Search optimisation
Improvement of the visual hierarchy across the site
New grid and full bleed design
Correction of accessibility issues and contrasts
Data analysis results
abandon.cart.rate
78,8%
mobile.users
69,6%
bounce.rate
