KIIIM
Art Direction
Brand Design
Visual Identity
Digital Design
Digital Marketing
KIIIM’s mission is to create a space where fashion designers in Norway can connect with equal minded network, explore collaborations and showcase their work. KIIIM seeks to create a connection between designers, multi-brand stores and manufactures, and empress upon the fashion industry to make green choices easier and normalise transparency. KIIIM consists of a digital platform, events and a community.
View the KIIIM club platform (currently under user testing) here.
In collaboration with Oslo Runway & Repasdo.
(K)ommunity — Innovation —Inclusion — International — Multipurpose —
Minimalistic — whimsical — modern — feminine — natural — grounded — raw
The KIIIM logo is based on the typeface Helvetica Neue; it’s a modern, classic and clean font, which the rest of the KIIIM typography will be made up of. By adding whimsical curves to the K and M, the logo aims to add a different take on the existing - exactly like the mission of KIIIM. It also allows for a little ambiguity, which creates brand interest as well.
Imagery & content direction —
